Branding is one of the most important aspects of your marketing strategy. And while many people may think that branding merely relates to your business logo and colour scheme, they are far from correct. Developing a logo and picking your business colours is merely the introduction to branding for your business. There are many elements to building a successful brand. ‘Branding’ is one of those terms that is often misunderstood – but it’s crucial that you get it right. So, before we start getting into the heart of branding (which we’ll do throughout a series of blog posts), let’s first
Branding is so much more than just a pretty logo and appealing colour scheme. A brand should identify a business in a way that is personal, instinctive and emotional.