All businesses should strive to have a strong brand identity, whether you choose to make a conscious effort or slowly develop your brand as time goes on. Branding guidelines, also known as a style guide, can be considered an essential part of building your brand identity. They can be concise or complicated – it’s all about what you decide to implement. What do branding guidelines entail? Brand guidelines can help reflect your unique identity – but what exactly do they entail? Simply put, a brand guideline or style guide is a document that advises employees, stakeholders and creatives on how
Branding is so much more than just a pretty logo and appealing colour scheme. A brand should identify a business in a way that is personal, instinctive and emotional.